Jenny Sweetnam is a contemporary luxury jewellery label based in London and Bristol. The jewellery is defined by its graphic linear aesthetic and bold style, focusing on innovating with form to create silhouettes that frame the body in unique ways, exploring the surrounding negative spaces. With an emphasis on luxury through craftsmanship, design and silversmithing are at the heart of the label. The jewellery is meticulously constructed in-house by Jenny Sweetnam herself, with certain specialist elements outsourced to experts in Hatton Garden in London.
Wallpaper* Magazine recognises the way that Jenny Sweetnam “takes failsafe jewellery classics and skews them into showstopping forms” and awarded the designer a prestigious 2018 Wallpaper* Design Award. The work has been featured in publications including Dazed, Elle, Dansk, the Guardian, the Times and Vogue.